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Tesla trade-ins surge as brand loyalty falters amid Musk controversy
Tesla trade-ins are on track for a record high, with vehicles from model year 2017 or newer making up 1.4% of all trade-ins by mid-March, up from 0.4% last year. This surge is attributed to growing discontent among owners over Elon Musk's government involvement and brand loyalty concerns, potentially benefiting competitors. As used Tesla prices decline, consumer interest in new models has also dropped to its lowest since October 2022, indicating a shift in sentiment that could open doors for legacy automakers and new EV startups.
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